Sydney Sweeney strips down for raunchy sports betting ad: "They wanted a show"

Los Angeles, California - Sydney Sweeney has boldly embraced the world of sports with her steamy campaign for Novig!

Sydney Sweeney takes betting on sports to the next level with her sexy ad for Novig.
Sydney Sweeney takes betting on sports to the next level with her sexy ad for Novig.  © IMAGO / ABACAPRESS

The one-minute ad featured The Housemaid star sexily posing with basketballs, footballs, and a tennis racket as she promoted the sports trading app.

Sydney cheekily tells viewers, "They wanted a show," as she sits on top of a basketball hoop.

In another shot, the Euphoria alum lies on a pool table and, after repeating the word "sports," says, "You can't trade this. I just look good here."

Sydney clarifies that there's "no betting on wars or deaths and no politics" with Novig, adding, "Just you, your takes and sports."

The 28-year-old, who's currently dating music executive Scooter Braun, dished on partnering with the sports app and her smoldering video in a chat with Variety.

"The campaign was about embracing a fun idea. The concept is simple: cut through the noise and put the focus entirely on sports," Sydney shared. "The campaign brings that idea to life with confidence, humor and a playful edge."

The White Lotus actor just dropped a provocative new line of lingerie for her SYRN brand in honor of her birthday and teamed up with American Eagle again despite her previous – and controversial – "Good Genes" campaign.

Cover photo: IMAGO / ABACAPRESS