Washington DC - Spotify on Thursday unveiled a new verification system designed to help listeners distinguish human musicians from AI-generated content, as artificial intelligence floods streaming platforms with a growing volume of synthetic tracks.

The Swedish streaming giant said its "Verified by Spotify" badge – marked by a green checkmark – will begin appearing on artist profiles and in search results in the coming weeks, signaling that a profile has been reviewed and meets the platform's standards for authenticity.

Profiles that primarily represent AI-generated music or AI-created personas will not be eligible for the badge, the company said in a blog post.

"In the AI era, it's more important than ever to be able to trust the authenticity of the music you listen to," Spotify said.

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To earn verification, artists must demonstrate sustained listener engagement over time, comply with Spotify's platform rules, and show signs of a genuine presence both on and off the platform, such as concert dates, merchandise, and linked social media accounts.

The company said more than 99% of artists that listeners actively search for will be verified at launch, representing hundreds of thousands of musicians – the majority of them independent – spanning genres and geographies.

The initiative arrives amid mounting concern across the music industry over AI-generated content overwhelming streaming catalogs.

Deezer, a competing platform, disclosed last week that synthetic tracks now make up 44% of all new music uploaded to its service each day.

Major labels have also pushed back. Sony Music said recently that it had sought the takedown of more than 135,000 AI-produced songs that mimicked its signed artists across streaming services.

Beyond the badge, Spotify is adding a new information section to all artist pages – whether or not they hold verified status – displaying career highlights, release patterns, and live performance history.

The company compared the feature to nutritional labeling for food, giving listeners a way to quickly gauge an artist's track record on the platform.