Dallas, Texas – Can dogs feel embarrassed? According to Charlie's owners, absolutely. In a viral video, it certainly looks like the Golden Retriever from Dallas is hiding from the spotlight!

"Charlie got half of his face shaved off at the vet today and won't stop hiding," reads the video's on-screen text.

The dog clearly isn't comfortable – he tucks his head under a coffee table, and even pets can't coax him out!

TikTok is obsessed with his quirky reaction. The video has racked up more than 13 million views since early August!

Dogs National Dog Day: Dog goes missing for six years until a shocking miracle changes everything

However, the clip never shows just how severe the shaved area is, but a follow‑up video has finally revealed it!

It quickly becomes clear: Charlie's owners were exaggerating.

The Golden Retriever didn't even have half his head shaved. Instead, only a small patch on his left cheek was trimmed!

They joke about it: "Charlie's bald spot for those of you who asked. He appreciates the support. Still embarrassed."

Dogs Dog freaks out when left home alone for the first time in viral footage: "He had to be rescued"

It's no wonder some users complained at this point.

One TikToker even uses the comment section to post an AI‑generated image of how she originally imagined Charlie.

In the meantime, the Golden Retriever has mentally recovered from the shame. In newer videos from this month, he's frolicking and playing carefree. His bald spot no longer bothers him at all!