Ed Sheeran links up with Pokémon GO for a special in-app music experience

San Francisco, California – Ed Sheeran is gearing up for a special performance in the Pokémon GO AR universe.

Ed Sheeran will be performing songs from his latest album, =, amongst others during a crossover concert event wit Pokémon GO.
Ed Sheeran will be performing songs from his latest album, =, amongst others during a crossover concert event wit Pokémon GO.  © Collage: 123RF/dennizn/screenshot/Instagram/teddysphotos

Starting Monday, November 22, fans of Sheeran and Pokémon Go gamers alike will be able to catch various performances by the music artist right from their in-app News feed.

The Grammy-winning singer announced his upcoming gaming crossover on Thursday morning via Instagram, and also featured his favorite Pokémon character – a sunglasses-wearing Squirtle – in the promotional photo.

"I'm going to be performing a couple of songs from "=" on @pokemongoapp," Sheeran captioned the post.

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According to Pokémon GO Live's website, the 30-year-old will not only be performing hits from his new album, =, but also some fan-favorites throughout the years, such as Thinking Out Loud and Perfect.

The songwriter is set to perform Shivers, Bad Habits, Overpass Graffiti, and First Times from =, as well.

Pokémon GO players now also have the option to dress their characters and Pokémon partners in an = sweatshirt in honor of Sheeran's in-app performance.

The sunglasses-wearing Squirtle featured in the promotional photo announcing the crossover event will also be available to encounter when gamers complete field research tasks.

To further honor Sheeran's adoration for Water-type Pokémon like Squirtle, gamers can also expect an event featuring all the Water-type first-partner Pokémon currently available on Pokémon GO.

The event kicks off in the Pokémon GO in-app News feed at 2 PM EST on Monday, November 22, and will run until 4 PM on Tuesday, November 30.

Cover photo: Collage: 123RF/dennizn/screenshot/Instagram/teddysphotos

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