Hailey Bieber slapped with lawsuit over new skincare line

Ontario, Canada - Model Hailey Bieber is being sued for trademark infringement over the name of her new skincare line.

Model Hailey Bieber is facing a lawsuit for trademark infringement over the name of her new skin care company by a company of the same name.
Model Hailey Bieber is facing a lawsuit for trademark infringement over the name of her new skin care company by a company of the same name.  © Patrick T. FALLON / AFP

Last Wednesday, the star announced the launch of her "line of curated skincare essentials" on Instagram.

Unfortunately, another company has taken issue, as they both share the same name.

In new court documents obtained by People, a fashion company also called Rhode filed a lawsuit against Bieber in New York on Tuesday.

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The suit describes how the clothing company was co-founded by Purna Khatau and Phoebe Vickers in May 2013, who have since "dedicated ourselves to growing and nurturing the RHODE brand through much personal sacrifice and hardship."

It's also noted that Bieber attempted to buy the brand's name from them four years ago.

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Many have argued that Mrs. Biebz took her company's name from her own middle name, which is Rhode.

Yet, the fashion company has claimed the similarity is causing "confusion in the marketplace" and has requested a preliminary injunction ordering Bieber to stop using the name.

The model wrote in a recent post that "creating and building Rhode has been one of the most beautiful and rewarding things in my life."

Bieber's new beauty business venture may be off to a rocky start, but hopefully she can steer things onto the right track.

Cover photo: Collage: Patrick T. FALLON / AFP & Instagram/haileybieber

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