J. Cole slam dunks with major NBA 2K23 Dreamer deal

Novato, California - Grammy-winning music artist J. Cole is being honored in the gaming world not only as the cover star for NBA 2K23, but also as a character in the game itself.

J. Cole was named NBA 2K23's Dream Edition Cover Athlete. The music artist will also be a character in the game itself.
J. Cole was named NBA 2K23's Dream Edition Cover Athlete. The music artist will also be a character in the game itself.  © KEVIN WINTER / GETTY IMAGES NORTH AMERICA / GETTY IMAGES VIA AFP

It's Cole's world and we're all just living in it.

On Thursday, NBA 2K, a gaming series developed by Visual Concepts, announced that Cole was its Dreamer Edition Cover Athlete.

According to the game's first storyline trailer, the rapper, who is also a team member of the Scarborough Shooting Stars in the Canadian Elite Basketball League, will be in the MyCAREER mode of NBA 2K23 when it's released on September 9. The "Dreamer Edition" will be available exclusively at GameStop in the US and Canada.

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Per NBA 2K, "The story kicks off after the NBA Draft and challenges players to balance their performance in the NBA, while navigating their off-court career through music, fashion, and business."

In a statement, J. Cole said, "NBA 2K has long been a place to discover new musical talent through their game and continues to be a gold standard for showcasing all things basketball culture.

"It’s been an amazing journey to not only appear on a cover of this year’s game, but to be part of the MyCAREER storyline, soundtrack, and bring the Dreamer brand into NBA 2K."

In addition to the 37-year-old being a character in the game, NBA 2K noted his fellow Dreamville members Elite and Bas are also set to star in the MyCAREER storyline, working with J. Cole to help players "capture the hearts and minds of The City."

Watch the new NBA 2K23 MyCareer storyline trailer above.

Cover photo: KEVIN WINTER / GETTY IMAGES NORTH AMERICA / GETTY IMAGES VIA AFP

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