Kanye West apparently has GAP selling Yeezy gear out of trash bags!
Los Angeles, California - Kanye West apparently wants GAP stores to sell his extremely popular Yeezy line out of large trash bags – which predictably gave internet a field day.
A customer who says he went into a GAP location and found Ye's merch resting in large heaps in the center of the store posted a snap of the absurd sight on Twitter.
"This is how they are selling Yeezy GAP," the user claimed. "The sales associate said Ye got mad when he saw they had it on hangers and this is how he wanted it. They won’t help you find ur size too, you just have to just dig through everything."
The post has since gone viral, with other users reporting the same experience in different stores. Opinions on the bizarre marketing tactic were mixed, to say the least.
One user hilariously described it as if "We’re living in a Curb Your Enthusiasm episode." Another commented, "This gotta be a social experiment."
A different shopper said, "For funsies I asked about pricing… the tees were $120, and the hoodies were $240, wild."
Some defended Ye's move as a strike back against large corporations, which he has been critical of in the past. But one user pointed out that he's actually hurting customers, "who have to rummage through the bags," as well as employees who "either have to deal with customer rage over not being helped OR have to rummage through the bags with them."
"He made it harder on everyone BUT the corporation."
Kanye West is for the children... and the homeless
Earlier this month, Ye said in an Instagram post that he looks "to the homeless" and children "as the biggest inspiration for all design."
It's exactly the type of thoughtless, blithe line that Twitter users were always going to bring up in situations like this.
"Balenciaga & Kanye’s fetish with the homeless as 'fashion muses' [is] everything that is wrong with billionaires," one user shared.
"They no longer see the plight of people, they don’t see humans that are suffering, they see opportunities to be 'edgy' and profit from it…it’s disgusting."
Kanye West has yet to confirm whether this is actually his new marketing strategy for Yeezy.
Cover photo: Collage: Screenshot / Twitter / @owen__lang & KEVIN WINTER/GETTY IMAGES NORTH AMERICA/Getty Images via AFP