Facebook looks and feels new thanks to a new tab update

Menlo Park, California - Facebook has unveiled a new look to the home page within its mobile app, as the platform moves towards becoming more of a "discovery engine" than just a social network.

Facebook is switching up its look in a bid to stay relevant.
Facebook is switching up its look in a bid to stay relevant.  © REUTERS

A major update to the Facebook app on Android and iOS sees a new Feeds tab being introduced, which will show the most recent posts from friends, favorites, pages, and groups, with no suggested posts shown.

Feeds will sit alongside the existing Home tab, which will still be the first page a user sees when they launch the app, and will now become the place where other content is recommended to users based on their interests.

Mark Zuckerberg said in a post on Thursday: "One of the most requested features for Facebook is to make sure people don't miss friends' posts.

"So today we're launching a Feeds tab where you can see posts from your friends, groups, Pages and more separately in chronological order.

"The app will still open to a personalized feed on the Home tab, where our discovery engine will recommend the content we think you'll care most about. But the Feeds tab will give you a way to customize and control your experience further."

Facebook's big changes

Facebook is giving users a new way to fall into the endless scroll.
Facebook is giving users a new way to fall into the endless scroll.  © REUTERS

Long-established as a social media giant, Facebook has come under increased pressure in recent years from other emerging platforms such as Snapchat and, more recently, TikTok.

As a result, the company has gone through several refreshes of its own and the introduction of similar features to its rivals - such as Reels - in an effort to fight off competition.

But some users have complained that as Facebook has expanded as a service, many of the things they come to the site for - such as seeing the latest updates from friends and family – have become harder to find.

Facebook said the refreshed Home section will now become the "starting point for connection, entertainment and discovery" on the service.

"Home is where you will discover new content through recommendations in addition to connecting with your friends and family," the company said in a blog post announcing the update.

"From Home, you can also create a Reel, see what your connections are sharing on Feed and in Stories, and build community over new and shared interests. Your Home tab is uniquely personalized to you through our machine learning ranking system.

"This system takes into account thousands of signals to help cut through the clutter and rank content in the order we think you will find most valuable. We're investing in AI to best serve recommended content in this ranked experience."

The new layout will be rolled out to users globally over the next week, Facebook said.

Cover photo: REUTERS

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