Life in plastic, it's fantastic! Mattel launches new environmentally-friendly Barbie

El Segundo, California – Life in plastic, it's fantastic! Especially when it's the recycled kind.

Mattel's Barbie Loves the Ocean line is the first Barbie line made out of recycled, ocean-bound plastic.
Mattel's Barbie Loves the Ocean line is the first Barbie line made out of recycled, ocean-bound plastic.  © Collage: 123rf / Pawel Kazmierczak

Barbie dolls are part of many American girls' childhoods.

Whether you dress them up for a night on the town or a stroll with studly companion Ken, or pack them up for a ride in a convertible, Barbie dolls have become a pop culture icon spanning generations.

On Thursday, Mattel Inc. unveiled the brand-new, environmentally-friendly Barbie Loves the Ocean line, making it the first fashion doll line made from recycled ocean-bound plastic.

Tsunami warning lifted after huge coastal earthquake in Alaska
Science Tsunami warning lifted after huge coastal earthquake in Alaska

The new initiative is in line with the company's goal to use 100% recycled, recyclable, or bio-based plastic materials across all its products and packaging by 2030.

The collection includes three dolls whose bodies are made from 90% recycled ocean-bound plastic parts and an accompanying Beach Shack play set with accessories – all of which were made from more than 90% recycled plastic.

In a press release form Mattel, Richard Dickson, the company's President and Chief Operating Officer, said, "At Mattel, we empower the next generation to explore the wonder of childhood and reach their full potential."

He continued, "We take this responsibility seriously and are continuing to do our part to ensure kids can inherit a world that’s full of potential, too."

Barbie aims to achieve 95% recycled or FSC-certified paper and wood fiber materials used in packaging by the end of 2021.

Cover photo: Collage: 123rf / Pawel Kazmierczak

More on the topic Environment: