Life in plastic, it's fantastic! Mattel launches new environmentally-friendly Barbie
El Segundo, California – Life in plastic, it's fantastic! Especially when it's the recycled kind.
Barbie dolls are part of many American girls' childhoods.
Whether you dress them up for a night on the town or a stroll with studly companion Ken, or pack them up for a ride in a convertible, Barbie dolls have become a pop culture icon spanning generations.
The new initiative is in line with the company's goal to use 100% recycled, recyclable, or bio-based plastic materials across all its products and packaging by 2030.
The collection includes three dolls whose bodies are made from 90% recycled ocean-bound plastic parts and an accompanying Beach Shack play set with accessories – all of which were made from more than 90% recycled plastic.
In a press release form Mattel, Richard Dickson, the company's President and Chief Operating Officer, said, "At Mattel, we empower the next generation to explore the wonder of childhood and reach their full potential."
He continued, "We take this responsibility seriously and are continuing to do our part to ensure kids can inherit a world that’s full of potential, too."
Barbie aims to achieve 95% recycled or FSC-certified paper and wood fiber materials used in packaging by the end of 2021.
Cover photo: Collage: 123rf / Pawel Kazmierczak