UConn's Paige Bueckers becomes the newest face of Crocs in big NIL partnership

Storrs, Connecticut - College basketball sensation Paige Bueckers of UConn is the new face of Crocs footwear as a result of the latest big Name, Image, Likeness (NIL) deal!

Paige Bueckers of the UConn Huskies lays the ball against the Stanford Cardinals in the during the 2022 NCAA Women's Final Four.
Paige Bueckers of the UConn Huskies lays the ball against the Stanford Cardinals in the during the 2022 NCAA Women's Final Four.  © ELSA / GETTY IMAGES NORTH AMERICA / Getty Images via AFP

One of the most marketable players in all college sports is adding a distinct footwear brand to her already stacked NIL deal portfolio.

"Entering the @Crocs chat #Crocs #crocsambassador," the UConn Huskies' Bueckers announced via an Instagram post. The terms of the contract were not disclosed.

Bueckers made history as the first-ever NCAA student-athlete to be signed by Gatorade in December 2021, three weeks after she announced she was in a NIL deal with StockX.

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Following those partnerships, Bueckers also signed on with Cash App and Chegg, making the 20-year-old one of the most attractive propositions for sponsors among all college athletes.

In her first season as a Husky, Bueckers was a unanimous first-team All-American and became the first freshman to earn a national player of the year award, ultimately winning all four major awards for which she was eligible, including the prestigious ESPY Award.

She led UConn to the NCAA Women's Final Four in 2021 and went one better this year by reaching the national championship game, where her team eventually lost to the South Carolina Gamecocks.

Bueckers has also trademarked her nickname, "Paige Buckets," and has one million followers on Instagram.

Cover photo: Collage: Screenshot / Instagram / paigebueckers / ELSA / GETTY IMAGES NORTH AMERICA / Getty Images via AFP

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