Chatter around JD Vance's possible presidential run in 2028 grows as midterms loom

Lima, Ohio - The message was clear as Vice President JD Vance shook hands in his home state of Ohio with a woman wearing a "Vance 2028" cap – at least from his supporter's perspective.

Vice President JD Vance speaks during a campaign rally ahead of the November midterms in Lima, Ohio, on October 9, 2026. Rumors are flying that Vance could make a run for president in 2028.   © SAMUEL CORUM / POOL / AFP

Donald Trump's VP has yet to declare that he will run for the White House in two years' time.

But what was supposed to be a campaign rally on Friday for Republican candidates in November's midterm elections in Lima, Ohio, looked a lot more like a Vance rally.

With a theatrical flourish, Vance descended from the steps of Air Force Two, the vice presidential jet, and received a rapturous reception as he entered the event in a flag-draped airport hangar.

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"Man, it feels good to be home," Vance said to cheers.

Unusually for Vance on the campaign trail, he then went down to greet the crowd in person – shaking hands, patting arms and meeting the lady with the black pro-Vance hat.

There's just one problem for Vance: the midterms themselves.

Polls show Trump's unpopularity, the Iran war, and the price of living could cost Republicans their majority in Congress.

And Ohio – which voted for Trump in the last three presidential elections – has turned from a stronghold into one of the tightest electoral battlegrounds for the November 3 vote.

There are nail-biting races for Vance's old Senate seat, currently held by Jon Husted, and for the governorship of Ohio, where former Republican presidential candidate Vivek Ramaswamy is standing.

In a sign of Republican concerns, Vance's visit comes days after Trump traveled to the state, and the 80-year-old president is due back there next week.

For Trump, losing control of Congress could mean he spends his last two years in office battling multiple Democrat-led investigations.

For Vance, losing Ohio could seriously damage a political brand that was largely built on the blue-collar roots in the state described in his bestselling memoir, Hillbilly Elegy.

"I think it has nothing to do with 2028," he insisted to reporters when asked how important it was to win Ohio for Republicans as he looked to a presidential run. "It has to do with how we're going to govern our country over the next two years, the next 10 years."

Despite Vance's comments, the race for 2028 will effectively start the day after the midterms.

While Vance is widely considered the frontrunner to be Trump's heir, he's made no announcement yet, and it's far from a done deal. Secretary of State Marco Rubio has said he won't run against Vance, but his speech on Western civilization against the backdrop of the Acropolis in Athens was widely seen as a pitch for the job.

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Buzz around family man JD Vance's possible presidential run

Vice President JD Vance (r.) welcomes President Donald Trump to the stage on the second day of the 2026 Republican National Convention on September 10, 2026 in Dallas, Texas. Buzz has been spreading around Vance's possible presidential run.   © ALEX WONG / GETTY IMAGES NORTH AMERICA / GETTY IMAGES VIA AFP

There is a growing buzz around the vice president's possible presidential run. Like any good candidate, Vance is increasingly bringing his family on the stump.

The 42-year-old took his wife Usha, three of their four children, and their dog Atlas on Air Force Two for the flight to Cincinnati, where Vance cast an early vote for the midterms.

Vance is also raising money. His role as the finance chair of the Republican National Committee puts him at the center of a nexus of wealthy donors.

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Politically, Vance is quietly trying to exorcise the vice president's curse of being tied to the policies of the outgoing president – one that Kamala Harris suffered from in 2024.

His speeches have subtly positioned him as more conscious of the financial woes of US families, even as Trump dismisses what he calls the "affordability hoax."

Staking out his own positions also helps counter the idea that Vance is a political shape-shifter -- he once compared Trump to Hitler before becoming his vice president.

The recent Catholic convert on Friday sought to distance himself from another key administration figure, Pentagon chief Pete Hegseth, over the announcement that a US military firing squad execution would be livestreamed.

"I've seen these announcements. I don't know that that's going to happen," Vance told an AFP reporter traveling with him on Friday, adding that if it was going to be "through livestream, I'm not going to be watching it."