Bruce Willis might return to acting, but it's not what you think

Dover, Delaware - Bruce WIllis' time on the big screen may be long from over thanks to a major deepfake deal.

Bruce Willis sold his image rights to an AI-powered content optimization platform.
Bruce Willis sold his image rights to an AI-powered content optimization platform.  © THEO WARGO / GETTY IMAGES NORTH AMERICA / GETTY IMAGES VIA AFP

Once Willis announced he was retiring from acting after being diagnosed with aphasia, a neurocognitive disorder that impacts one's ability to articulate and understand language, many assumed they'd never see the two-time Emmy winner on-screen again.

However, tha may not be the case thanks to a deal with Deepcake, an artificial intelligence-powered content optimization platform.

According to the Daily Mail, Willis sold his image rights to the company, which created a "digital twin" of the actor by putting images of his face into its database. Now, engineers can use the digital twin to create film projects in a matter of days.

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The 67-year-old actor's deepfake already made its debut in August 2021 when his face was placed onto Konstantin Solovyov in a commercial for the Russian telecommunications company MegaFon.

In a statement posted on Deepcake's website, Willis said,"I liked the precision with which my character turned out. It's a mini-movie in my usual action-comedy genre." He continued, "For me, it is a great opportunity to go back in time. With the advent of modern technology, even when I was on another continent, I was able to communicate, work and participate in the filming. It's a very new and interesting experience, and I thank our entire team."

Willis has several movies coming out this fall that he filmed before his diagnosis, such as the action thriller Detective Knight: Rogue, which hits theaters on October 21.

Cover photo: THEO WARGO / GETTY IMAGES NORTH AMERICA / GETTY IMAGES VIA AFP

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