Elon Musk says the Twitter Blue tick will be right back

San Francisco, California – Twitter will soon reinstate its service allowing users to pay for verification, new owner Elon Musk tweeted in response to a question in the early hours of Sunday after the $8 blue tick was paused due to being used by countless fake accounts.

Elon Musk said the chaoic Twitter Blue verification system would most likely return "end of next week."
Elon Musk said the chaoic Twitter Blue verification system would most likely return "end of next week."  © REUTERS

The billionaire is saying BRB to Twitter Blue.

"Probably end of next week," Musk said in response to the query: "When is Twitter Blue coming back?"

Twitter had paused the option allowing users to pay for verification – symbolized by a blue tick – following a wave of faked accounts pretending to be companies and celebrities.

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Concerns about a plummet in advertising revenue were raised after users used Musk's service to create genuine-looking business accounts, such as a Pepsi account that tweeted "Coke is better."

Musk provided no further details on how the service would eliminate the bot accounts that were at the center of his takeover battle, nor the fake accounts made using his Twitter Blue service.

The billionaire also seemed to poke fun at the company chaos with a string of tweets, polling followers on whether Twitter was now more or less fun since his changes.

The answer? A resounding "LMAO."

Twitter's blue verification check has been a cluster of chaos

Twitter has been in turmoil since Musk's takeover, with mass firings and major advertisers suspending their accounts.
Twitter has been in turmoil since Musk's takeover, with mass firings and major advertisers suspending their accounts.  © REUTERS

Twitter implemented the new arrangement on the ticks on Wednesday. Until then, the blue tick had been granted to celebrities, politicians, and companies only after a check conducted by the company.

Under the new arrangement – now suspended – users could pay $8 per month for the would-be verification service. There was no identity check, however.

As a result, users were able to distinguish between genuinely verified accounts and the new paid-for "verifications" only after clicking the symbol.

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Certain users exploited the loophole to create fake accounts, among them for basketball star LeBron James, the Nintendo games company, and former president Donald Trump. They also trolled the new verification process, as many public figures left the platform altogether over the debacle.

Pharma giant Eli Lilly saw its shares plunge after a fake account announced that insulin would in future be free of charge. A fake account of the global banana brand said Chiquita had toppled the Brazilian government.

Musk bought Twitter two weeks ago for $44 billion. The company has been in turmoil since, with mass firings and major advertisers suspending their accounts. Advertising previously generated around 90% of Twitter's revenue.

Cover photo: REUTERS

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