Ticketmaster cancels general sale of Taylor Swift's Eras Tour tickets

New York, New York - Days after the chaotic presale that disappointed Taylor Swift fans everywhere, Ticketmaster has somehow managed to make the situation even worse.

Ticketmaster announced that the general on-sale for tickets to Taylor Swift's The Eras Tour has been cancelled.
Ticketmaster announced that the general on-sale for tickets to Taylor Swift's The Eras Tour has been cancelled.  © IMAGO / VCG

The Verified Fan Presale for tickets to The Eras Tour, which marks the 32-year-old's first tour in five years, was an absolute nightmare for the lucky Swifties who were selected to participate earlier this week.

From queues that lasted for hours to presale codes that didn't even work, the fiasco left many prepped and dedicated fans without tickets.

Many of those who did score tickets paid an unreasonable amount for them, thanks to the company's dynamic pricing policy that allows costs to skyrocket amid high demand.

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An additional Capital One presale, which was exclusively open to Capital One cardholders, took place on Wednesday and elicited many of the same problems as the previous sale, as fans waited in hours-long queues to find overpriced tickets and, in some cases, an entirely sold out stadium.

It's left Swifties with just one remaining option to avoid overpriced reseller tickets — the public on-sale on Friday.

Yet now, Ticketmaster has dashed those hopes, suddenly announcing on Thursday afternoon that the general sale has been cancelled altogether.

General sale for Taylor Swift's Eras Tour tickets cancelled

Taylor Swift fans have expressed their frustration at Ticketmaster on social media.
Taylor Swift fans have expressed their frustration at Ticketmaster on social media.  © imago/PA Images

Ticketmaster blamed the "extraordinarily high demands on ticketing systems and insufficient remaining ticket inventory" for the cancellation.

The announcement comes shortly after it was revealed that 14 million people were on Ticketmaster during the Verified Fan Presale, despite codes only being granted to 1.5 million fans.

Codes were not required to enter the sale – as they were only asked for during the checkout process – so it allowed users into the queue who didn't even have a code to buy tickets, and likely contributed to the crash.

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News of the general on-sale cancellation has sparked a further backlash against Ticketmaster, which is now being investigated by the Tennessee Attorney General because of the volume of customer complaints from the presale.

Tickets to the Eras Tour sold during the presale have already hit StubHub and other reselling platforms, where they have been priced at thousands of dollars a piece.

Cover photo: IMAGO / VCG

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