All's fair in LOVE+WAR. And let's be honest – love and war are games as old as time itself.

This female-led brand creates bras and underwear as your first layer of armor for all those battles we wake up to every day. Because winning looks good on you.

It's the perfect gift for yourself or a loved one who deserves to feel powerful.

Ready to meet LOVE+WAR? Let's dive into how this brand is changing the game on lingerie.

LOVE+WAR is the women-led lingerie brand redefining intimates with premium fabrics, modern designs, and a mission to empower women from the inside out.

The collection features bras and panties in different styles that lift, shape, empower, and seduce, available in colors ranging from classic neutrals to bold statement shades.

Here's what you'll find in the collection:

• BRAS
• The Plunge:
  Smooth microfiber with natural lift and comfort, minus the underwire
• Cotton Bamboo Bralette: Wireless
  Natural support in cotton-bamboo that never loses shape – your new everyday favorite
• Microfiber Bralette:
  An ultra-smooth microfiber wireless no-show bra with light support
• PANTIES
• Cheeky Bikini
  Cotton-bamboo blend, seamless no-show edges, ultra-cheeky cut, feather-light and breathable, moves with you
  
• Cheeky Hipster
  Sits low with a flirty cut, made from a super soft cotton-bamboo blend, stays sleek all day, and never shows through
• Thong
  Cloud-like cotton-bamboo blend, gentle stretch with no digging, seamless no-show finish, ultra-soft and breathable fabric, second-skin feel

LOVE+WAR makes underwear for people who know what they want – soft enough to forget you're wearing it, strong enough to make you feel unstoppable.

Here's what sets them apart:

Next-Level Fabrics
Higher elastane content (22%) gives you true 4-way stretch that moves with you, not against you.

Precision Fit
Designed for the right amount of coverage with no riding up — feeling sexy every day is the goal.

Incredible Feel
Soft, breathable, and worth showing off from morning coffee to late-night plans.

Concierge Support
LOVE+WAR customer service is here for every question, big or small.

Complimentary Shipping
Free on orders $75+, they've got you covered.

Easy Returns
30-day returns, because even power moves need a backup plan.