Kanye "Ye" West comes out of hiding to drop new music video
The video features old photos of Ye as a child, which are digitally manipulated to seem as though they are rapping the words of the song.
Parts of the video were originally made for a television commercial for Yeezy Gap Engineered by Balenciaga, Ye's latest fashion collaboration with Balenciaga creative director Demna Gvasalia. The childhood photos are also altered with him wearing pieces from the collection.
The theme follows the track's lyrics, which touch on the idea that the artist showed signs of talent at a very young age, and that it was only recognized by a select few adults – including his mother Donda West, who passed away in November 2007.
The song is from the deluxe edition of his 2021 Grammy Award-winning album Donda, which also features a verse from Andre 3000 – although the verse is absent in the new vid.
Ye has come under fire for what many deemed as toxic behavior, which resulted in him being banned from the Grammys and temporarily from Instagram, and may have led him to drop out of the Coachella music festival.
While his new video may be less about the tunes and more promo for his upcoming collection, it's good to see that Ye still has music on his mind. While he's come out of hiding, maybe he can finally give us a finalized copy of Donda 2?
Cover photo: Ethan Miller/GETTY IMAGES NORTH AMERICA/Getty Images via AFP