Burger King's Pride Whopper might be the most tone-deaf product of the year
Austria - In an absolute train wreck attempt at celebrating Pride Month, Burger King Austria introduced a special Whopper that set off waves of confusion and outrage.
At first glance, the Pride Whopper is just a burger with two top or two bottom halves of a bun.
But the real grease fire flares up when people try to figure out what Burger King was going for with this effort.
Burger King Austria's Instagram post says the Pride Whopper features "two equal buns for equal love and equal rights."
But plenty of backlash came from deciding that identical bun halves is the way to support the LGBTQ+ community.
Some users replied to Burger King Austria's post asking about real support for the movement. Despite claiming to be an ally, it turns out the company isn't even planning to donate proceeds from the Pride Whopper to LGBTQ+ groups, per Gizmodo.
Burger King cops a whopping PR disaster
Someone at Burger King must have missed the memo about what tops and bottoms even are when they came up with this menu item.
If Burger King is just saying the same-looking bun halves represent queer sexuality, then sure, mission accomplished. But, like gayety reported, nobody knows what to think.
It's a little confusing for anyone up on their reading to see two tops and two bottoms together, since those refer to roles in LGBTQ+ and BDSM relationships, where tops tend to be more dominant or giving, and bottoms tend to be more submissive or receiving.
Plus, what do you do if you're just trying to get food and the person taking your order asks you if you want top or bottom?
Jokes aside, Burger King's confusing Pride Whopper is a great example of how out of touch companies can be when they try to show up for Pride Month. Maybe hire someone from the community next time?
Cover photo: Screenshot/Instagram/burgerkingaustria