Pete Davidson teams up with Taco Bell for "apology" ad campaign

Irvine, California - Taco Bell has tapped comedian Pete Davidson for their "The Apology" ad campaign, and it's as hysterical as you'd think.

Comedian Pete Davidson has taken on the role as the new face of Taco Bell's "The Apology" ad campaign.
Comedian Pete Davidson has taken on the role as the new face of Taco Bell's "The Apology" ad campaign.  © Dimitrios Kambouris / GETTY IMAGES NORTH AMERICA / Getty Images via AFP

In the new ad campaign that aired on Monday, Davidson is seen apologizing for Taco Bell's controversial breakfast menu.

"Sometimes, we go too far," Pete says in one of the commercials. "I have, and that's why Taco Bell has hired me to make an apology video."

In a press release from the company, Davidson continued the sentiment, stating that Taco Bell got "too caught up with today’s hustle and forgot people like to ease into their morning with tasty, simple food."

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Sean Tresvant, the global chief brand officer for the company, said, "We're always looking at shifts in consumer behaviors and identifying ways to optimize our menu to match their cravings. This pivot in our breakfast strategy aligns with consumers' morning mentality by turning up our focus on ease and familiarity."

Some speculate that the company is attempting to reformulate their breakfast menu as early morning workers begin to head back into the office as the Covid-19 pandemic slows down.

In the past, Taco Bell has managed to get big names behind their food including Doja Cat and Dolly Parton, who teamed up for a musical about the return of the Mexican pizza, and Lil Nas X, who partnered with the chain to promote his last record.

Taco Bell says that select locations in New York, Chicago, and Las Vegas will get all-day breakfast soon, but all other locations can enjoy their breakfast menu from opening hours to 11 AM local time.

Cover photo: Collage: Dimitrios Kambouris / GETTY IMAGES NORTH AMERICA / Getty Images via AFP

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