Drop the beat! Mattel launches new Barbie music producer doll
El Segundo, California - Barbie is hitting the decks!
Toy maker Mattel has launched its next Barbie career doll, aiming to introduce girls to underrepresented careers and empower them to choose their dream jobs.
According to the company, the new Barbie Music Producer Doll is designed to highlight the gender gap in the music industry, where women make up less than 3% of music producers.
As part of the Barbie Dream Gap Project, the company plans to show girls more role models in the field and encourage purposeful play through careers they may not be familiar with.
Each music producer doll in the collection wears a graphic t-shirt, trendy jeans, an iridescent crop jacket, platform boots, and has colorful hair in four fun styles.
The doll also comes with a sound mixing board, computer, and headphone accessories to get the creativity and music going.
Released this week, music producer Barbie will be available for $14.99 at major retailers and on Barbie.com.
Further, Barbie has teamed with Grammy Award-nominated music producer, songwriter, singer, and actor Ester Dean as well as Girls Make Beats, an organization working to expanding the female presence of music producers, DJs, and audio engineers, to inspire more girls to explore a future in music production.
The company is funding Girls Make Beats scholarships.
In addition, Barbie, Girls Make Beats and Ester Dean are hosting a live webinar, open to girls aged 5-17, to engage and help empower future female music producers.
Barbie is also teaming up with MTV to raise awareness and shine a light on current music produced by women. On Saturday, Barbie and MTV hosted an hour-long takeover of MTV's Saturday Music Video Block to feature music hits produced exclusively by women.
Barbie has now introduced over 200 careers and counting, recognizing the barriers that impede girls from reaching their full potential.
In June, Mattel unveiled Barbie Loves the Ocean, its first fashion doll line made from recycled ocean-bound plastic.
The new Barbie Loves the Ocean doll is in line with its goal to achieve 100% recycled, recyclable, or bio-based plastic materials across all its products and packaging by 2030.
Cover photo: Collage:IMAGO/agefotostock & 123RF/porechenskaya