Bad Bunny's Super Bowl Halftime show makes history despite dip in ratings

Santa Clara, California - Bad Bunny's electrifying halftime show during the Super Bowl LX reportedly falls shy of broadcast ratings.

Bad Bunny's halftime show made history as the most watched Super Bowl Spanish-language performance.
Bad Bunny's halftime show made history as the most watched Super Bowl Spanish-language performance.  © IMAGO / ZUMA Press

Per Nielsen Big Data + Panel ratings, the Seattle Seahawks' 29-13 victory against the New England Patriots averaged 124.9 million viewers on NBC, Peacock, Telemundo, NBC Sports Digital, and NFL+.

During the second quarter, viewership spiked to 137.8 million – which is the highest peak in US television history.

Overall, the recent game is now the second-most-watched show in US history behind last year's Philadelphia Eagles win against the Kansas City Chiefs, which saw 127.7 million US viewers.

Millie Bobby Brown shares peek at life with Jake Bongiovi, their baby, and plenty of dogs in sweet post
Millie Bobby Brown Millie Bobby Brown shares peek at life with Jake Bongiovi, their baby, and plenty of dogs in sweet post

As for the Oasis rapper's 13-minute set, a reported 128.2 million viewers tuned in, with Telemundo seeing 3.3 million viewers – making it the most-watched halftime show in Spanish-language history.

Bad Bunny, born Benito Ocasio, made history as the first headliner to sing only in Spanish – despite some heavy criticism from Donald Trump and the far-right.

The Grammy-winning superstar was joined on stage by Lady Gaga and Ricky Martin while Cardi B, Jessica Alba, and Pedro Pascal were seen vibing in his La Casita backdrop during the performance.

Cover photo: IMAGO / Icon Sportswire

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