New York City – When Vita Coco set out to celebrate the holiday season, they threw out the tired playbook of standard promotions.

Instead, they engineered something worth hunting down in the streets of Manhattan: a rewards card that actually delivers what you need when December parties and January regrets collide.

The Coco Card arrived in New York this month as America's leading coconut water brand's answer to surviving the season's relentless cycle of cocktails, late nights, and morning-after reckonings.

On Friday, December 5, a 30-foot Blue Carpet took over the east side of Washington Square Park, transforming the space into an event that felt less like corporate marketing and more like the launch of Manhattan's newest essential accessory.

The limited edition cards being distributed weren't just novelties but NYC-exclusive access passes to recovery essentials strategically deployed across the city throughout the month.

For those who missed the Washington Square spectacle, there's still a way in. We're breaking down everything the Coco Card unlocks and sharing the cocktail recipes that make Vita Coco more than just your morning-after companion.

Consider this your complete guide to navigating the holidays with coconut water as your unlikely secret weapon.

December in New York has a predictable pattern: social obligations pile up, late nights become the norm, and mornings arrive faster than they should.

The Coco Card acknowledges this reality instead of pretending the holidays are effortlessly festive. Vita Coco designed these perks around what actually happens during the season, not what's supposed to happen.

Card holders get access to exclusive rewards at top bars and restaurants across the city through January 2nd, 2026, while supplies last.

The setup is straightforward: use your card when you're out celebrating at night, then use it again when you need coconut water the next morning.

It covers both sides of the holiday experience without making it complicated. The program works because it's built around convenience rather than spectacle.

Your card gets you what you need at spots you're already going to, whether that's a cocktail bar in the West Village or a brunch spot downtown.

For anyone who didn't snag a Coco Card at Washington Square Park, there's still a workaround.

Vita Coco works just as well in cocktails as it does for post-party recovery, which is why we're sharing the recipes that make it useful on both ends of your night out.

Ingredients:

• 1/2 cup water
• 1/2 cup sugar
• 1 cinnamon stick
• 2 whole cloves
• 1 star anise
• Bellini
• 2 oz pear juice or nectar
• 1.5 oz Vita Coco Coconut Water
• 3 oz chilled Prosecco (to top)
• Pear slices (for garnish)
• Rosemary sprig (for garnish)

How to prepare:

Simmer simple syrup ingredients in a saucepan over medium heat for 5-7 minutes, and then let it steep off heat for 15-20 minutes before straining out the spices. Combine simple syrup and Bellini ingredients in glass and stir. Top with Prosecco and garnish with pear slices and a rosemary sprig!

Ingredients:

• 1 ½ oz Vita Coco Original Coconut Water
• 1½ oz vodka
• ½ oz simple syrup
• ½ tsp matcha powder
• 1 ½ oz non-dairy (preferably coconut) coffee creamer
• 1 egg white or 1 oz aquafaba (for a vegan version)
• As Needed - Ice
• Garnish: Light dusting of matcha powder or a few coconut flakes

How to prepare:

• Prepare the matcha. In a small bowl or cup, whisk the matcha powder with a tablespoon of warm water until completely dissolved and smooth.
• In a cocktail shaker (without ice), add the vodka, coconut water, simple syrup, dissolved matcha, creamer, and egg white or aquafaba. Shake vigorously for about 20 seconds.
• Add ice to the shaker and shake again for another 15–20 seconds until the cocktail is well chilled and frothy.
• Fine strain the mixture into a chilled coupe or martini glass.
• Lightly dust the top of the drink with a pinch of matcha powder, or garnish with a few coconut flakes for extra tropical flair.

Ingredients:

• 6 oz Vita Coco Original Coconut Water
• 2 shots espresso (or 2 oz concentrated cold brew)
• As Needed - Ice
• Optional: add your favorite simple syrup flavor for a twist

How to prepare:

• Fill a cup with coconut water and ice.
• Slowly pour espresso over the top for a layered effect.
• Optional: Garnish with coconut flakes or a twist of lime.

Ingredients:

• 1 tsp Ube Powder
• 1 tsp Maple Syrup
• 0.5 oz vanilla simple syrup
• 2 tbsp Heavy Cream
• 2 tbsp Vita Coco Original Coconut Water
• As Needed - Ice
• Optional: Edible glitter or edible pearls for garnish

How to prepare:

Whisk the first five ingredients until it reaches a soft cream consistency resembling Cool Whip. Pour coconut water over ice.

Carefully spoon the cold foam over the top and sprinkle with edible glitter or edible pearls for garnish. Enjoy immediately!

Ingredients:

• 1 Cup Cotton Candy Grapes
• 1 Scoop Vanilla Protein Powder
• 1 Cup Pineapple
• 1/2 Cup Dragon Fruit
• 8 Cubes Vita Coco Coconut Water
• 1 teaspoon Blue Spirulina Powder

How to prepare:

• Combine the frozen cotton candy grapes, pineapple chunks, dragon fruit, vanilla protein powder, and coconut water ice cubes in a blender.
• Add the blue spirulina powder and blend until smooth.
• Pour into a glass and enjoy!

“December in New York moves fast, and Vita Coco is made for these moments — whether you’re mixing it into a cocktail or using it to recover the morning after a late-night holiday party, because of its naturally-occurring electrolytes,” says Jane Prior, Chief Marketing Officer at The Vita Coco Company.

When you’re out late or up early, Vita Coco and the Coco Card are here to keep you going all season long. By pairing coconut water with real perks across the city, the brand is making this holiday season a little smoother for everyone.