New Zealand - Today's Viral Video of the Day features a brave man who took a daring plunge backwards off of a ginormous cliff while bungee jumping in New Zealand.

In a viral Instagram video by @ajhackettbungynz, a man is seen moments before falling backwards off a cliff over a river while attached to a bungee cord.

Right before he falls, the attendant guiding the man pretends to kick him.

"The kick was personal," one viewer wrote.

Check out his hilarious reaction:

Do you have an awesome video you want featured on TAG24.com? Let us know!

Viral videos brighten up everyone's day, so be sure to laugh and then pass it on. TAG, you're it!