Los Angeles, California - Bronny James is the hottest name in all college basketball, so it's no surprise to see his latest branded apparel flying off the shelves at record speed!

Being the son of the all-time NBA leading scorer LeBron James and representing the illustrious USC hoops program has done Bronny James well!

The freshman guard boasts a massive NIL valuation of $6.1 million, more than any other collegiate athlete in the nation.

Leveraging James' widespread popularity, Nike has released official merchandise featuring the 18-year-old and we can safely say it's already a resounding success.

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Currently, all sizes of the gear are entirely out of stock!

Bronny James inked an NIL deal with Nike last year, making him one of the few college athletes, alongside Iowa's Caitlin Clark, to have their official Nike apparel available online.

During the offseason Bronny has been making a name for himself on the court, while Clark gained prominence through her impressive performance during the Iowa Hawkeyes' 2023 NCAA March Madness campaign.

Since suffering from a cardiac arrest, Bronny James been making a strong recovery and has returned to college life at USC.

Recently, he received a major boost from USC hoops head coach Andy Enfield, who thinks the 18-year-old can still have a bright future on the court.

"The good thing is he's doing extremely well and he's in class right now. And we all love him," Enfield said last month.

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"I think everybody is hopeful that Bronny will return to the court. We just have to be patient and take it step by step."

USC hoops will begin the 2023-24 basketball season on November 6 against Kansas State.