Los Angeles, California - Selena Gomez has opened up about the future of her bestselling cosmetics brand, Rare Beauty, amid rumors she's planning to sell.

In a chat with Women's Wear Daily published Tuesday, the 33-year-old star brushed off ongoing chatter about her plans for the company.

"I think it's important for me not to focus on the logistics, if that makes sense, for me and my personal well-being," she said.

Rare Beauty CEO Scott Friedman did, however, directly dismiss the idea that Selena was planning to step away from the company.

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"We haven't made any decisions about any of that at all. The rumors that have been out there have not been accurate," he said.

"We're focused on doing what we do best, and we have no idea how that will evolve in the future years."

The questions about Rare Beauty's future come on the heels of model Hailey Bieber selling her beauty brand, Rhode, for an eye-popping $1 billion to e.l.f. Beauty.

Selena could certainly catch a pretty penny if she did choose to sell, as Rare Beauty is currently valued at nearly $3 billion, and its success even made her a billionaire in her own right in 2024.

But as the Emilia Pérez star told the outlet, Rare Beauty is much more than just its viral products.

"I put my heart into it. I work really hard, and I love our community, especially my fans," Selena said. "They have gotten me through all of the ups and all of the downs of life, and they are with me."

The pop star has used the company to bolster her mental health advocacy and philanthropy, as the brand donates a portion of its sales to the Rare Beauty Impact Fund, which promotes access to vital mental health resources for young people.

Rare Beauty entered a new era earlier this week with the debut of its first-ever perfume, Rare Eau de Parfum.