Taylor Swift honored with stadium re-name in Houston ahead of The Eras Tour
Nothing brings in business for a city quite like the 33-year-old's sold-out stadium tour!
Houston, like many of its predecessors, has opted to pay tribute to Swift ahead of her shows in the city.
Harris County executive Lina Hidalgo attempted to one-up the actions of previous cities with a new name for NRG Stadium that will "never go out of style."
The name change will be displayed prominently with banners at the stadium's north and south entrances.
Though Swift doesn't hit the stage in Houston until Friday, dedicated fans have already begun lining up for her highly sought-after tour merchandise.
Taylor Swift fans line up early for The Eras Tour merchandise
Swift brings along a large merch truck to each stop of the tour. Though some items are also available in her online shop, many are exclusive to the truck.
Despite the questionable quality of some items, plenty of obsessed Swifties made the early trek to NRG Stadium for Early Merch Day, which is Thursday between 10:00 AM and 7:00 PM local time.
Cover photo: Collage: Imago/ZUMA Wire